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The Bank's plan to create an Olympics payment environment entails
the provision of 'one-to-one' outlet service at 37 Olympic venues
in six sporting cities; the addition of nearly 20,000 acquiring
merchants; provision for 773 foreign exchange service outlets; establishment
of 80 new banking outlets in Beijing; barrier-free service
for the disabled; installation of 600 new ATMs and 26 self-service
banks; construction of four temporary bank outlets in areas
like the Olympic Village, Media Village, Athlete Village and International
Broadcasting Center; and, in cooperation with VISA, equipping
various Olympics areas with 25 ATMs and 2,000 POSs.
Yet another aspect of this effort was the development of national
online banking 5.0 for corporate customers and an online banking
platform for individual customers. The 95566 Customer Call
Center boasts a multilingual (Chinese, English, French, Japanese
and Spanish) staff, and provides a special consultation hotline for
Olympic ticket sales. The Center has made Bank of China the country's
first financial institution to offer a multilingual call service.
The Bank has also updated its IT systems and established a new payment system for the Olympics. Among its new offerings is a one-stop service for overseas non-resident corporate customers, and green channel support for overseas personal banking customers who are temporarily in China to undertake Olympics-related work. The Bank's newly launched "Olympic Temporary Account" scheme is the only one of its kind in China featuring temporary accounts for eligible non-resident corporate customers.
From 2006 to 2007, the Bank provided spot financial service for a series of "Good Luck Beijing" test events, which were well-received by domestic and overseas athletes and spectators alike.
In cooperation with VISA, the Bank has issued Asia's first-ever Olympic-themed Euro bank card, and the world's first Beijing Olympics-themed credit card. The Bank has additionally issued an Olympic-theme Hong Kong Dollar pre-payment card in Hong Kong and Macau, and released the world's first-of-their-kind "Olympic Fuwa Gift Deposit Receipts" and "Growth Account Accompanying the Olympics".
No fewer than 11,000 domestic outlets of the Bank of China have been providing Olympic ticket applications since the announcement of ticket sales by the Beijing Organizing Committee for the Games of the 29th Olympiad on April 15, 2007. Ticket booking forms have also been available through more than 1,000 of the Bank's outlets.
By the end of second-phase ticketing activity on December 30, 2007, the Bank had facilitated more than 220,000 Olympic bookings.
The Bank has established 200 licensed Olympic retail stores in its China, Hong Kong and Macau branches. The Macau branch and BOCHK were among the first batch of overseas Olympic-licensed goods retail stores listed in the Beijing 2008 Olympic Games International Licensing Plan. Up to the end of 2007, the Bank's sales of licensed Olympic goods had reached a total value of RMB370.92 million.
In 2006, the Bank became an overseas contributing partner in the Beijing Olympic Venue Co-construction Committee of Hong Kong, Macau, Taiwan and Overseas Chinese Compatriots for establishing the National Aquatics Centre (Water Cube). Capitalizing on its network and knowledge of overseas institutions, the Bank was tasked with handling remittance and derated remittance fees for overseas contributors. Up to January 2008, the Co-construction Committee Office had received more than RMB930 million (approximately USD130 million) of donations from 350,000 Hong Kong, Macau and Taiwan compatriots in 102 countries and regions.
Starting from the end of 2005 and continuing to the present, the Bank has organized a number of Olympic-themed activities, including holding an Olympic Summer Camp for Youth in two successive years; sponsoring an Olympic Knowledge and Etiquette Game for National University Students; organizing the Shanghai Olympic Festival, the Beijing Citizens Walking for Welcoming Olympics and the Hangzhou Olympic Festival; helping the disabled experience the Olympic Games as part of the Tianjin Citizens Welcoming Olympics event; and aiding the disabled and youths in welcoming the Olympics with other community residents.
Within its branches, the Bank of China entered into the Olympic spirit with events such as an Olympic financial service month and Olympic financial services skill matches. The Bank has proclaimed the year 2008 to be its Olympic Service Year, and is striving to enhance its service to a new level of achievement and satisfaction.
